Project Title


Saving Chalo is a short film video advocacy project about a Justina who loses her husband to cancer, she sets up a local cooperative center that sells safer tobacco harm reduction products but must face the local business cigarette sellers.

The project uses digital storytelling to amplify unheard narratives and foster conversations and trainings on tobacco harm reduction. Through engaging with relevant stakeholders in schools, communities, and bars. By creating an exit survey at the end of each screening that will enable us to identify changes in knowledge and understanding of tobacco harm reduction as a result of viewing the film. The common origins of tobacco harm.

The film will also be uploaded on various media platforms, distributed to the press, local television stations, and to online forums dealing with the issues covered. We will try to ensure that it is seen by policy-makers and peer organizations in order to keep the conversation.

The aims and objectives

To use film as a tool to examine the harms of tobacco and explore the options that are available to people for the safer usage of nicotine.